Davis, CA., March. 1, 2024 (GLOBE NEWSWIRE) — GreenVenusTM, a leading agriculture
technology firm revolutionary in genomics-based innovation to develop healthy, nutrient-rich
specialty vegetables, fruits, and grains, has established a strategic partnership with Plant
Research (NZ) LTD. Together, they aim to pioneer the development of novel field pea varieties
devoid of undesirable attributes such as beany smells and indigestibility and enhance climate
resilience for global cultivation.
This collaborative endeavor is centered on crafting premium, clean protein ingredients tailored
for human and pet consumption, promising to reshape the market landscape with unparalleled
quality and versatility. While soybeans currently dominate the plant protein market, accounting
for over 60% of total plant protein sales, the demand for pea proteins is experiencing
exponential growth worldwide. This surge is attributed to their superior amino acid
compositions, bioactive peptides, fiber profile, and allergen-free nature compared to other
plant protein sources.
Despite offering superior dietary benefits, field pea varieties still face challenges in achieving
maximum yields and demonstrating resilience to changing climatic conditions. While breeding
efforts have introduced several modern cultivars that tolerate common diseases, they have
proven insufficient in controlling high disease and extreme climatic pressures during
unfavorable years. “GreenVenus’s cutting-edge PrimaveraTM gene editing technology and gene
discovery tool, integrated with state-of-the-art machine learning approaches, are poised to
accelerate the creation of next-generation cultivars. These cultivars are expected to swiftly
adapt to climate fluctuations and showcase sought-after traits that align with the industry’s
requirements for clean, taste-neutral proteins,” says Dr. Shiv Tiwari, CEO of GreenVenus.
“Plant Research (NZ) Ltd brings competitive elite pea lines and breeding expertise to
GreenVenus’s research. This collaboration is primed to expedite the development of
groundbreaking, high-yield varieties, consequently enhancing grower profitability and offering
superior protein options for consumers and the animal feed sectors,” says Adrian Russell, CEO of
Plant Research (NZ) Ltd.
Plant proteins are poised to play a significant role in carbon offsetting by substituting carbonintensive animal protein sources in human diets and animal feed. Overcoming hurdles such as
beany flavor and indigestibility marks a crucial step in facilitating widespread adoption and
contributing to a more sustainable future.
Corporate Contact: Arianne Tremblay, Ph.D. Director of Technology. Email:
info@GreenVenus.com; info@plantresearch.co.nz
About GreenVenusTM, LLC
GreenVenusTM is an innovative ag-tech business committed to delivering superior fruits,
vegetables, and grains with improved nutrition, better taste, and reduced food wastage. Our
Botticelli™ plant cell technology, PrimaVeraTM Gene-Editing Tool, and transformative breeding
innovations enable unsurpassed speed in product development, meeting evolving consumer
and industry needs. For more information about GreenVenusTM and our pioneering agricultural
products and solutions, please visit www.greenvenus.com
About Plant Research (NZ) Ltd
Plant Research (NZ) Ltd is an R&D company with a core activity of plant breeding. We have
commercialized new varieties in 7 arable species throughout the world. Our focus is to provide
value across the value chain from farmers to processors and consumers with a focus on
reducing inputs, providing environmental benefits, and processor/end-user value. For more
information about Plant Research (NZ) Ltd please visit www.plantresearch.co.nz.